I have seen this around for a while and I have wondered if it is just as good as its more expensive counterpart. Like always I have taken the time to read other bloggers reviews of the product and they all seem to be of the same opinion, that it is just as good as the Benefit They're Real.
When you see the mascara first your mind would be tricked into thinking it is the Benefit Thery're Real due to the same shaped tube and design. Even the label has the same mixed font with the block letters in the first word and then the cursive in the second word.
The wands of the two brands are almost identical, if the tubes were not slightly different shades and W7 printed on the top of the lid I would mix them up. The wand is plastic with a ball of short bristles on the top of it to help you coat all those little lashes that can get missed.
The removal? As it lasts just as long as They're Real it is just as hard to get off. At first I tried to remove it with just a make up removal wipe but that did not work and I had to get out my No7 Eye Make Up Remover. This remover is oil based so it breaks down the mascara while it conditions the lashes.
This mascara retails for £6.95 on their website here. You can also get the W7 cosmetics range in many stockist in Ireland and also in The Cosmetics Outlet and on their site thecosmeticoutlet.ie.
When I consider everything about this mascara, the ups and the downs, it is with a heavy heart that I say that I am not a fan of it. It is so hard for me to say that because I love all my other W7 products! This would never stop me buying and trying other W7 products.
This is only my opinion of this mascara have you tried this?
What do you think about this mascara?